Applied AI
Choosing AI consulting in Canada
A practical brief for local AI consulting: define the workflow, compare proposals, agree on ownership and test a useful first pilot.
Read the guideIdeas for work worth shaping
ShapedSI
Journal.
Practical guides to applied AI, websites and creative work. For businesses across Canada.
Find your next useful step
16 guides
Applied AI
Business automation in Canada: choose the right first workflow
Map a repeatable business workflow, handle exceptions and measure the first automation before expanding it.
Read the guideApplied AI
Private AI workflows in Canada: start with the data boundary
Plan private AI around the information it can access, the people who can use it and the actions it can take.
Read the guideApplied AI
AI agents with human approval: design the decision before the action
Define what an AI agent may prepare, which actions need approval and how a person reviews the proposed change.
Read the guideApplied AI
An AI receptionist for Canadian businesses: plan the handoff first
Set the service scope, questions and human handoff before introducing an AI receptionist to customer enquiries.
Read the guideLearning
AI training for Canadian teams: build habits around real work
Choose role-specific exercises, review standards and follow-up support for practical business AI training.
Read the guide
Web & software
Website design in Canada: shape the customer’s next step
Plan a business website around the offer, real evidence, accessible enquiries and a clear customer journey.
Read the guideWeb & software
Website redesign in Canada: preserve the working parts
Audit important pages, preserve useful URLs and test enquiry, booking and purchase paths during a business website redesign.
Read the guideWeb & software
AI search visibility in Canada: build pages worth citing
Improve useful service content, technical accessibility and accurate business information without promising AI citations or rankings.
Read the guide
Creative work
Creative production for business: write the brief before the image
Build a useful creative brief with an audience, message, evidence, deliverables and a clear review process.
Read the guideApplied AI
AI readiness: choose a first pilot you can judge
Assess the workflow, source information, review capacity and success criteria for a practical first AI pilot.
Read the guideWeb & software
App rescue for AI generated code: establish a reliable next release
Triage a stalled app, reproduce the failure and agree on a tested next release before extending the build.
Read the guideApplied AI
CRM and enquiry handoffs: make the next action visible
Design enquiry fields, ownership and record states so a customer request reaches a person with enough context to respond.
Read the guideApplied AI
Choosing AI tools for work: compare the task and the operating terms
Compare AI tools with representative tasks, review effort, permissions, data handling and the full cost of operating them.
Read the guideWeb & software
Website builder or done-for-you website: which fits your business?
Compare doing your own website with hiring a studio: content, enquiry delivery, ownership, ongoing work and the questions to ask before choosing.
Read the guideWeb & software
Why is my website not generating enquiries?
Find where a business website loses a potential customer: discovery, service fit, trust, the enquiry form or the follow-up. Use a practical diagnostic.
Read the guideLet’s try a broader idea.
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